The New De Marchi Verona Website: a resource for Architects and Designers

The new De Marchi Verona website was created as a resource for architects, interior designers and design professionals: a place where they can explore architectural porcelain surfaces, understand how they are made, view real-life applications and access the technical materials needed for their projects.

Choosing a surface is never a secondary consideration.In an architecture or interior design project, a wall can become a subtle backdrop, a dramatic feature, a textured partition, a technical detail or the starting point from which the identity of an entire space develops.This is why we redesigned the De Marchi Verona website not simply as a showcase for our collections, but as a practical resource for design professionals.A place where architects, interior designers, showrooms and contractors can explore porcelain as an architectural material: three-dimensional, luminous, handcrafted in Italy and suitable for residential, hospitality, retail, wellness and outdoor projects.
 

A Website Designed for Design Professionals

The new website began with a simple question: what does a designer really need when evaluating a surface?They need to see the material.They need to understand how it is made.They need to imagine it within real spaces.They need access to technical information.They need to be able to download documents.They need to speak to someone when the project becomes tangible.For this reason, the website has been structured around a clear journey: from discovering the material to carrying out a technical assessment, and from finding inspiration to requesting professional support.It does not ask visitors to make an immediate choice.It invites them to explore.

 

Material Becomes a Design Language

At the heart of the website lies the brand’s positioning: porcelain is not simply a wall covering, but a material that becomes a design language.De Marchi Verona surfaces are created through manual craftsmanship and continuous research into three-dimensional form. Every element carries light, depth, natural variations and technical precision.This is particularly important for professionals working on distinctive projects, including villas, hotels, restaurants, boutiques, spas, swimming pools, façades, fireplaces and feature walls.In these settings, a surface must do more than simply “look good”. It must play a role. It must engage in a dialogue with the space, the light and the surrounding materials.

 

The Collections: Different Languages for the Same Material

The Collections section introduces visitors to the different expressions of De Marchi porcelain.

 

• Numen, designed by Doriana and Massimiliano Fuksas, explores fluid, natural forms, transforming the wall into a three-dimensional landscape.
• Cadenza, designed by Kejun Li, creates rhythm through modules and curves, generating dynamic surfaces that change with the light.
• Maya, Arena and Calipso, designed by Giacomo Totti, interpret geometry, memory, water and material through different creative perspectives.
• Cross offers a contemporary reinterpretation of traditional diamond rustication.
• Square provides a more continuous and customisable surface.
• Montedoria, connected to Palazzo Montedoria and Gio Ponti’s original architectural project, carries an important piece of Italian architectural heritage that must be approached with care, respect and awareness.

Each collection can be understood not only as a product, but also as a design tool: a grammar of forms, reliefs, colours and finishes that can be applied to a space.

 

The Manufacturing Process: Why the Material Matters

One of the website’s most important sections is dedicated to the manufacturing process.For an architect, understanding how a product is made is not simply part of its story. It helps explain the value of the surface, its variations, its depth and its identity.De Marchi porcelain is produced through slow, carefully controlled processes involving pressing, casting, drying, sponging, high-temperature firing and hand glazing. Technology plays an important role, but it always remains at the service of the human hand.This balance between craftsmanship and precision produces surfaces that never feel completely anonymous. Every piece retains a subtle difference, a unique vibration and a depth of its own.For design professionals, this is a valuable quality: the finished surface does not appear flat or industrial, but alive.

 

Completed Projects: Seeing the Surface Within a Space

Product images are useful, but they are not enough.To evaluate an architectural surface properly, it is important to see it in real settings: bathrooms, swimming pools, hotels, restaurants, retail spaces, fireplaces, showrooms and private residences.This is exactly what the Projects section offers: an opportunity to see how porcelain changes according to its application, the surrounding light and the scale of the space.A wall in a private bathroom has a different intensity from one in a hotel lobby.A swimming pool reveals colour through water.A fireplace requires both presence and restraint.A retail environment needs identity and recognisability.A façade interacts with natural light, shadow and the surrounding landscape.
Exploring completed projects helps designers imagine new possibilities and understand which collection may be most suitable for a particular space.

 

Download Area: Practical Resources, Not Just Images

The website includes a Download Area designed to support the everyday work of design professionals.Here, visitors can access the general catalogue, technical data sheets for each collection, installation and maintenance instructions, and 3D models.These are practical resources. They can be used to present a proposal to a client, explore a finish in greater detail, assess a specific application, prepare a mood board, verify a technical detail or incorporate the material into a more advanced stage of the project.The aim is to make the transition from inspiration to specification easier.
 

Samples and Consultancy: Every Project Begins with a Conversation

A three-dimensional porcelain surface needs to be experienced in person.Light changes the appearance of the relief.The glaze changes according to its surroundings.The colour interacts with the materials placed beside it.Its depth cannot be fully understood through a screen.For this reason, the website allows visitors to request samples and technical consultancy. This is not simply a commercial service, but a form of project support.Sharing details about a wall, an idea, a rendering or the intended use of a space allows the De Marchi team to provide more precise guidance: which collection, which finish, which sample and which technical assessment may be required.The value for the designer is straightforward: less uncertainty, greater consistency and more control over the final decision.

 

Why Visit the Website

The new website is a valuable resource for anyone looking for a surface capable of doing something more.Not simply completing a wall, but giving it depth.Not simply adding colour, but shaping light.Not simply selecting a material, but defining a language.It is designed for professionals working on spaces where materials truly matter: private residences, hospitality environments, retail spaces, spas, façades, swimming pools, fireplaces and bespoke projects.Inside, you will find inspiration as well as practical resources. Images as well as technical information. Storytelling as well as professional support.An architectural surface is never selected in isolation.It is chosen within the context of a project, with its own light, scale, function and vision.

The new De Marchi Verona website was created to support this process: exploring the material, discovering the collections, viewing real-life applications, downloading technical resources and starting a conversation with the brand.Because porcelain, when carefully crafted and designed for architecture, can become much more than a wall covering. It can become a language.

Explore the new website, download the resources for your project or contact us to identify the most suitable surface together.